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Copyright
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About the Author
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Preface
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Acknowledgments
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SECTION ONE CORE LEADERSHIP COMMUNICATION
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Chapter 1 What Is Leadership Communication?
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Identifying Leadership
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Connecting Leadership to Communication
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Defining Communication
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Defining Leadership Communication
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Applying the Leadership Communication Framework
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Core Communication
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Group and Organizational Communication
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Projecting a Positive Leadership Ethos
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Defining Ethos
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Projecting a Positive Ethos
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Connecting Ethos to Audience Motivation
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Connecting Ethos and Ethics
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Being an Ethical Leader
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Making Ethical Decisions
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Application 1.1 Assessing Leadership Communication Abilities and Establishing
an Improvement Plan
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Application 1.2 A Question of Ethics
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Application 1.3 Defining Transformational Leadership: A Communication
Profile
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Chapter 2 Leadership Communication Purpose, Strategy, and Structure
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Establishing a Clear Purpose
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Clarifying the Purpose
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Connecting Thinking and Communicating
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Determining Communication Strategy
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Considering the Context
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Using a Strategy Framework
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Analyzing Audiences
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By Expertise or Community of Practice
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By Decision-Making Style
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By Medium
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By Organizational Context
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Organizing Communication Effectively
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Selecting Organizational Devices
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Using the Pyramid Principle
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Creating a Storyboard
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Application 2.1 Case Study: Superior Foods
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Application 2.2 Case Study: Spree Cruise Lines
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Application 2.3 Using the Pyramid Principle to Organize an Argument
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Chapter 3 The Language of Leaders
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Finding Examples of Leadership Communication in the World Around Us
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Achieving a Positive Ethos through Tone and Style
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How Style Can Impact Audiences
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Determining Our Own Style
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Using the Language of Influence
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Communicating Concisely But Not Too Concisely
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Communicating Directly and Forcefully
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Making Communication Memorable and Persuasive
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Writing for Social Media: Additional Considerations
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Following the Language Rules that Matter
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Editing and Proofreading Techniques
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Application 3.1 Rhetorical Analysis of a Transformational Leader’s Communication
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Application 3.2 Passive Voice
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Application 3.3 Conciseness
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Application 3.4 Parallelism
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Application 3.5 Use of Language Overall
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Chapter 4 Using Social Media and Creating Other Leadership
Correspondence
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Selecting the Most Effective Communication Medium
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Organizing E-Communication and Other Correspondence Coherently
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Openings
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Salutations—Yes or No?
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Closings
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Formatting E-Communication and Other Correspondence
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Layout
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Spacing and Alignment
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Font Type, Size, and Treatment
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Headings
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Lists
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Creating and Using Social Media Effectively
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Creating and Maintaining a Professional Blog
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Creating a Microblog (Twitter) Plan
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Linking with LinkedIn
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E-mails
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A Few Additional Guidelines for Text Messages
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Legal Issues of E-Communication
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Application 4.1 E-Mail Subject Line Exercise
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Application 4.2 Case Study: PetroCo Refinery
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Application 4.3 Creating a Twitter Plan
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Chapter 5 Creating Leadership Documents and Reports
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Reviewing the Most Common Types of Documents and Reports
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Organizing the Content Logically and According to Audience
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Opening with Power
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Developing with Reason—The Body or Discussion Section
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Closing with Grace
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Including the Expected Contents in a Formal Full-Length Report
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Handling of Exhibits in Reports
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Using Research Information in Reports
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Progress Reports
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Proposals
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Executive Summaries
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Abstracts
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Formatting for Accessibility and Appearance
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Layout
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Spacing and Alignment
· Font Type and Size
