20190922

Cognitive Biases in Negotiation Defined

Form of Bias
Definition

Escalation of commitment

Tendency for an individual to make decisions that persist in pursuing a failing course of action.
Mythical fixed-pie beliefs
Tendency to see negotiation as a zero-sum or win-lose situation with parties’ interests diametrically opposed.
Anchoring and adjustment
Being overly influenced by a standard or reference point (an anchor) and failing to make adjustments from it.
Issue framing and risk
Tendency to be unduly influenced by the positive or negative frame through which risks are perceived.
Information availability
Tendency to overweight information that is easily recalled or otherwise readily available at the expense of information that is critical but less salient.
The winner’s curse
Tendency to settle quickly on an outcome and then feel discomfort about a negotiation win that comes too easily.
Negotiator overconfidence
Tendency to believe that one’s ability to be correct or accurate is greater than is actually the case.
The law of small numbers

Tendency to draw inappropriate conclusions based on small data samples or a small number of examples.

Self-serving biases
Tendency to make attributions about causes of behavior that are self-serving (take personal credit for successes, blame aspects of the situation for negative results).
Endowment effect
Tendency to inflate the value of something you own or have in your possession.
Ignoring others’ cognitions
Failure to consider the other party’s thoughts and perceptions, inhibiting an accurate understanding of their interest and goals.
Reactive devaluation
Placing less value on concessions made by the other simply because the other party offered them.