TABLE 7.1 What Is Communicated during Negotiation?
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Category
of Communication
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Why It
Is Important
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Offers
and counteroffers
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Conveys
the negotiator’s motives and preferences, which in turn influence actions of
the other party.
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Information
about alternatives
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Strong
alternatives confer a strategic advantage, but only if the other party is
aware of those alternatives.
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Information
about outcomes
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Negotiators’
evaluations of their own outcomes will vary depending on what they know about
the how the other party did.
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Social
accounts/explanations
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The
negative effects of relatively poor outcomes can be alleviated when the
other party offers social accounts.
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Communication
about process
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When
conflict intensifies, risking progress, conversation about process may
interrupt a conflict spiral and restore a constructive tone
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