BASICS
What
DEFINITION
PERCEPTUAL DISTORTION
SELECTIVE PERCEPTION AND PROJECTION
FRAMING
TYPES OF FRAMES
HOW FRAMES WORK
INTERESTS, RIGHTS, AND POWER
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The basic building blocks of all social encounters are:
Perception
Cognition
Framing
Cognitive biases
Emotion
Perception defined:
The process by which individuals connect to their environment.
A complex physical and psychological processA
"sense-making" process
Perception
The process of ascribing meaning to messages and events is strongly
influenced by the perceiver's current state of mind, role, and comprehension
of earlier communications.
- People interpret
their environment in order to respond appropriately
- The complexity of
environments makes it impossible to process all
of the information
- People develop shortcuts to process information and these
shortcuts create perceptual errors
PERCEPTUAL DISTORTION
• Four major perceptual errors:
■ Stereotyping
■ Halo effects
■ Selective perception
■ Projection
Selective perception:
■ Perpetuates stereotypes or halo
effects
■ The perceiver singles out
information that supports a prior belief but filters out contrary information
Projection:
■ Arises out of a need to protect
one's own self-concept
■ People assign to others the
characteristics or feelings that they possess themselves
FRAMING
Frames:
■ Represent the subjective mechanism through which people evaluate
and make sense out of situations
■ Lead people to pursue or avoid
subsequent actions
■ Focus, shape and organize the world
around us
■ Make sense of complex realities
■ Define a person, event or process
■ Impart meaning and significance
TYPES OF FRAMES
•Substantive
•Outcome
•Aspiration
•Process
•Identity
•Characterization
•Loss-Gain
HOW FRAMES WORK IN NEGOTIATION
•Negotiators can use more than one frame
•Mismatches in frames between parties are sources of conflict
•Particular types of frames may lead to particular types of arguments
•Specific frames may be likely to be used with certain types of
issues
•Parties are likely to assume a particular frame because of various factors
INTERESTS, RIGHTS, AND POWER
Parties
in conflict use one of three frames:
• Interests: people
talk about their "positions" but often what is at stake is their
underlying interests
• Rights: people may
be concerned about who is "right" - that is, who has legitimacy,
who is correct, and what is fair
on the basis of who is stronger
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20190922
EN 6e C6 Outline ST
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EN 6e C6 Outline ST